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The Biesemeyer Story
For
35 years, Bill Biesemeyer worked in cabinet shops, and for
those 35 years, he was frustrated with the inaccurate,
time-consuming fences that came with saws as standard
equipment. Bill finally found time to build a saw fence which
eliminated some of the problems with a standard fence, but
even this was not good enough to satisfy Bill’s exacting
demands. A second version of his custom saw fence proved more
effective and he used it in his shop for years.
The
story may have ended there except that a back injury forced
Bill to take a break from woodworking. During this time, Bill
spent time perfecting his T-Square® saw system.
Essentially, Mr. Biesemeyer took the simple ancient
carpenter’s t-square and transformed it into a totally
reliable guide for table saw users with only two moving parts.
It consisted of a fence with a single locking point, guide
rails, and guide tube with a pre-installed measuring tape.
Satisfied with its performance, Bill started selling the new
fences in the Phoenix area. At first, he sold each fence
personally - making the sale, installing the fence, and
checking back later to handle any problems. A few woodshops
recognized the value of the fence for improving accuracy and
speed, but for the most part, woodworkers remained unconvinced
of the need for a better saw fence. Woodworkers were so used
to the old system of measuring, squaring up, measuring again
and then cutting ( and measuring once more to check); they
simply didn’t believe you could set the pointer at a dimension
on the tape, lock the fence down with a single motion, and
cut.
Because old habits died hard, Bill still found resistance to
the idea of the T-Square® fence, even among
woodworkers who had installed one. Although the T-Square®
system was perfectly square, accurate to 1/64" , and cut
sawing time as much as 80%, some woodworkers still would
measure top and bottom after each cut. Bill, however, was so
certain of the value of the T-Square® fence that he
offered a unique marketing pledge. Customers could buy the
fence, try it, and if not completely satisfied, return it
within two weeks for a full refund. Bill’s confidence was well
placed because customers recognized the superiority of his
fence. Eventually, news of the improved accuracy and ease of
operation of the T-Square® fence system filtered
through the woodworking community.
In
1978, Bill and his wife rented 1,000 square feet of space in a
machine shop in Mesa, Arizona, and opened business. Bill
essentially sold his product door to door, oversaw the
manufacturing, and his wife kept the books. After a time, it
became apparent that they needed marketing help. In 1980, Bill
met Roger Thompson, then a marketing executive with Fotomat
Corporation. Roger agreed to join the small company. A
corporation was formed and the company was moved to a
5,000-square-foot suite on South Alma School Road in Mesa.
Just
a few weeks after this occurred, two of the industry’s major
trade shows were scheduled just three weeks apart. The first
was in Atlanta, the second in Louisville. Within that short
span of time, two display suitcases were put together and
played to a standing-room-only crowd from a 10-foot by 10-foot
booth manned by Roger and his wife. Most people at either show
had never seen the product. Both end users and dealers went
"nuts" over the T-Square® system. Five hundred
orders were taken at each show and an army of dealers were
signed up to handle the product.
With
this infusion of capital, the company continued to expand,
adding dealers throughout the United States and advertising
the T-Square® system in woodworking publications.
The wider exposure of the T-Square® system grew the company’s
sales 1,492 percent between 1979 and 1983 and the
manufacturing area to a 40,000 square feet area.
In
1983, the international woodworking industry recognized the
T-Square® system as the greatest contribution to
woodworking for the period 1980-1982 by awarding Biesemeyer
the coveted Challenger Award. There were over 300 entrants
from around the world, including automated machines with lots
of bells and whistles that cost thousands more. The judges
selected the T-Square system because of its simplicity of
design and because it provided so many benefits for the
woodworker with such a small investment.
The
formal recognition by the woodworking machinery industry of
the value of a fast, accurate fence spurred a host of other
manufacturers to put auxiliary fences on the market. This did
not worry the Biesemeyer management. They were confident that
the T-Square® fence could hold its own against any
competition. It already had a track record of accuracy,
quality, craftsmanship, durability, and reliability. It could
be ordered to provide a multitude of right and left hand
cutting capacities. Additionally, Biesemeyer had developed
numerous patterns to make their T-Square® system
fit all kinds of new and old table saws. If one of these would
not work, a customer could send Biesemeyer his saw dimensions
and a T-Square® system was engineered to fit.
As
business grew, additional products were added to the
Biesemeyer line. Side extension, back support, and sliding
tables along with table legs were developed to complement the
T-Square® system. Radial arm and miter saw systems
were developed to provide woodworkers with additional right
and left hand cutting capacity. To go along with these, stops
of various designs were developed to be used with these
systems. Products that enhanced safety were developed. These
included overarm saw blade guards of various sizes and
configurations, anti-kickback splitters to fit various saws,
and guards for drill presses.
From
the outset, all Biesemeyer products were essentially hand
crafted. The factory did not invest in high tech machinery but
relied on the skill of their employees using off the shelf
tools to build in the quality and craftsmanship of these
products. Almost every part was hand fabricated or bought off
the shelf. Not until later, when sales grew, was the company
able to invest in some tooling and machinery to improve
processes. The quality and functionality of Biesemeyer
products found a niche in the market place and the company
grew to over $4 million in sales by 1995.
In
October, 1995, Delta International Machinery Corporation
acquired Biesemeyer Manufacturing in order to provide its
customers a quality alternative fence system to complement
their quality table saws. Delta fully recognized the
reputation of the Biesemeyer product line in the market place
and kept in tact Biesemeyer’s approach to quality and
craftsmanship. Capital was invested in the facility to improve
manufacturing efficiency, employee health and safety, and
environmental issues.
Besides adding Biesemeyer products to the network of Delta
dealers and salespersons, changes were made to stock the most
popular Biesemeyer products at Delta’s distribution facility
in Memphis, Tennessee, so that they could be ordered and
shipped immediately from that location. All other Biesemeyer
products would be on a make to order basis with the Mesa
factory processing the order, manufacturing and shipping the
product.
Along with the basic restructuring, product enhancements and
improvements were made as well as the introduction of new
products. The blade guards and anti-kickback spreaders were
improved to provide for complete operator safety. Stops were
enhanced with double pointers so that they could be used on
the left or right of the miter or radial system whereas before
they were manufactured for a specific side. A universal miter
system was introduced to replace the old miter systems which
were made for the specific saw they were to be used on. The
new universal miter can be fitted to any miter saw and has
various table sizes that can be used on either the right or
left.
Bill
Biesemeyer built his business on the reputation of quality,
craftsmanship, and innovation. Delta Machinery is committed to
continue that legacy, right down to the two week satisfaction
guarantee. When you see the Biesemeyer name, you know you’re
getting quality.
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